Marketing
随着全球市场的扩大，企业和经济也在不断发展. You will, too. With a Marketing degree from SAU, 你将学会如何吸引消费者的眼球, spark sales, and establish a brand.
Our graduates work at Bush Construction, Augeo Affinity Marketing, Bradley University, Central Petroleum Equipment, and many others.
Ambrose Advantages
- 忠诚，敬业的商学院教师
- Create a Real Marketing Campaign
- Make Professional Connections
我们的营销团队都是有着深厚商业关系的专家，您将从中受益. Be taught, and mentored, 教授们都想让你实践起来, 毕业前要有实际的市场营销经验. 在SAU，你的动力和我们对你的教育的奉献一样强大.
More Information on the Marketing Program
You will need a base of business knowledge, so you'll take core classes in accounting, macro- and microeconomics, finance, management principles, business ethics, and statistics. 你还将深入了解消费者行为、国际营销、研究和战略. 选修课包括销售策略、社交媒体营销和体育营销.
Best of all is how you will learn. At SAU, 很少有超过25名学生的教室，这意味着我们的教授有时间关注你的目标. 他们通过为你创造机会来支持你的抱负, practice, 并为当地企业和组织的成功做出贡献. 而且，他们竞技宝app下载基于团队的项目学习的价值.
For example, 五名参加营销策略课程的学生帮助中西部最成熟的公路比赛之一进入了新的营销领域.
Read this story to learn more.
- We know you want to ace your craft, 因此，SAU商学院创建了一个全面的实习项目. You'll get quality, hands-on, 在当地实习时的市场经验, regional, and national corporations, including MidAmerican Energy and Deere & Company. 我们鼓励你完成多次实习-考虑出国-拓宽你的技能和视野，让你在你的职业生涯中领先一步. Click here to search Study Abroad programs.
- Join the SAU Marketing Club是爱荷华州最大的美国营销协会分会. 这个由学生领导的俱乐部(可以在Facebook上查看)会去芝加哥、明尼阿波利斯和圣路易斯市. 路易斯与芝加哥熊队等组织的顶级营销主管面对面会面, Best Buy, Nielsen Media Research, St. 红雀队和BBDO，一个全球性的广告代理网络.
- Our alumni hold executive, middle management, 以及财富100强公司的入门级职位, nonprofits, and small businesses. 让系主任帮你联系一位校友导师或校友导师 BeeConnection是由SAU就业中心提供的资源.
- Consider a second major, or minor, in Business，这将提高你的营销技巧.
你以前听别人说过:“大学将是你一生中最美好的时光。!“通过出国留学，你可以为你的大学生活增添更多.
你可以在另一个国家学习一个学期的长期或短期的海外学习项目(有一些在春假和寒假期间提供)。. No matter the duration, 这些旅行加深了你的专业教育，同时为毕业赢得学分.
也有机会通过交流项目、海外实习或志愿服务. 出国留学的限制只是你为自己设定的! SAU students have studied in Italy, Costa Rica, Australia, Korea, United Kingdom, Spain, Ecuador, Japan, Germany, Peru, Cyprus, Croatia, Belize, Canada, Chile, and more.
从国外留学地点归来的SAU学生谈论他们的生活改变-个人, emotionally, culturally, and academically.
市场营销专业的学生通常在广告行业工作, market research, professional sales, 填补市场策略等职位, account executive, social media marketer, media consultant, customer relations manager, and consumer behavior specialist.
市场营销专业的学生也可以从事产品管理方面的工作, industrial marketing management, sales, retailing, or consulting.
- 谢尔比·布克'12是得梅因两河营销公司的客户主管.
- 约瑟夫·蒂格斯在达文波特的科巴姆任务系统公司工作，担任工程项目管理员.
- Nick Scobee 17岁，主修管理和市场营销双学位，这是一个很受欢迎的选择，他在位于Muscatine的Allsteel公司担任销售客户专员.
Liang Zhao, PhD, Assoc. Professor
Sarah Luebke, Asst. Professor
Degree Requirements
Required Core Courses:
ACCT 201 Accounting Principles I
ACCT 202 Accounting Principles II
ECON 201 Principles of Macroeconomics
ECON 202 Principles of Microeconomics
FNCE 300 Principles of Finance
数学191微积分和分析几何或STBE 137商业中的定性推理
MGMT 210 Principles of Management
MGMT 449 Strategic Management and Policy
MKTG 209 Principles of Marketing
PHIL 305 Business Ethics
STBE 237商业和经济统计
除了商业核心课程，学生还必须完成额外的要求:
MKTG 319 Consumer Behavior
MKTG 349 International Marketing
MKTG 369 Marketing Research
MKTG 399 Internship
MKTG 499 Marketing Strategy
Plus one elective:
MKTG 329整合营销传播
MKTG 339/SLS 235专业销售策略
MKTG 359 Social Media Marketing
MKTG 379 Services & Event Marketing
MKTG 389 Special Topics
这是建议的学习计划，在四年内毕业，获得市场营销学位. 这个计划假定学生在高中没有学过三年的外语.
Year One
| Fall Courses | Credits | Spring Courses | Credits |
|---|---|---|---|
| +ENGL 101 Composition | 3 | MGMT 210 Principles of Management | 3 |
| 商业中的定性推理 | 3 | +ECON 202 Principles of Microeconomics | 3 |
| +THEO 100/200 course | 3 | +PHIL 100/200 course | 3 |
| MKTG 209 Principles of Marketing | 3 | +COMM 203 Interpersonal Communication | 3 |
| +Humanities - 1st Course | 3 | +Foreign Language 101 | 3 |
| NSS 101 New Student Seminar | 1 | +IL 101 Info Lit | 1 |
| Total | 16 | Total | 16 |
Year Two
| Fall Semester | Credits | Spring Semester | Credits |
|---|---|---|---|
| MKTG Elective 1 | 3 | ACCT 202 Managerial Accounting | 3 |
| ACCT 201 Financial Accounting | 3 | FNCE 300 Principles of Finance | 3 |
| ECON 201 Principles of Macroeconomics | 3 | BUS 201 Legal Environment of Business | 3 |
| +Foreign Language 102 | 3 | STBE 237商业和经济统计 | 3 |
| MKTG 319 Consumer Behavior | 3 | MKTG 349 Int'l Marketing | 3 |
| BUS 200 Life Design | 1 | +KIN 149 Wellness Concepts | 1 |
| Total | 16 | Total | 16 |
Year Three
| Fall Semester | Credits | Spring Semester/Study Abroad | Credits |
|---|---|---|---|
| MKTG 369 Marketing Research | 3 | Study Abroad | |
| +Social Science | 3 | +Humanities - 2nd Course | 3 |
| +Natural Science Gen Ed | 3 | +THEO/PHIL elective | 3 |
| +Creative Arts | 3 | MKTG elective 2 | 3 |
| Elective 1 | 3 | Elective 2 | 3 |
| Total | 15 | Total | 12 |
Year Four
| Fall Semester | Credits | Spring Semester | Credits |
|---|---|---|---|
| +PHIL 305 Business Ethics | 3 | WI-MGMT 449 Strategic Mgmt and Policy | 3 |
| MKTG 499 Marketing Strategy | 3 | Electives 6, 7 & 8 | 9 |
| Electives 4 & 5 | 6 | +KIN Activity | 1 |
| WI Elective 3 | 3 | *MKTG 399 Internship | |
| Total | 15 | Total | 13 |
WI writing intensive
+ satisfies General Education requirement
*can be taken junior or senior year
MKTG选修课:329,339，或SLS 235, 359,379,389
Required:
MKTG 209 Principles in Marketing
Plus four of the following:
MKTG 319 Consumer Behavior
MKTG 329整合营销传播
MKTG 339 Professional Sales Strategies
MKTG 349 International Marketing
MKTG 359 Social Media Marketing
MKTG 369 Marketing Research
MKTG 379 Services & Event Marketing
MKTG 389 Special Topics
Meet One of Our Alumni
我们的校友和学生正在为自己开辟道路, 这已经成为St. Ambrose. 了解更多竞技宝app下载竞技宝app下载成员的信息:
Twyla Pereira
双学位:工商管理文学学士 & Marketing,HR Administrator & 乔治·埃文斯公司，2018级安全经理
Twyla是一个独立的灵魂，她创造了自己的大学之路. She chose to become an Ambrosian, in part, 因为我们的小班教学和我们提供的全面教育. Then, 我们超出了她的期望，为她提供了私人服务, 支持和鼓励她成长的竞技宝app下载.
Contact
College of Business
McMullen Hall
518 W. Locust St.
Davenport, IA 52803
563-333-5723
COB@hengtongmm.com